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Corporate Social Responsibility




As a part of society, we strive to bring people fun and enjoyment while also fulfilling our social and environmental responsibility by contributing to the community. 


01 Sustainability

As a socially responsible company, we make every endeavour to contribute to sustainability.  


We consider the impact on the environment before making any decision. From product design to product packaging, from logistics to business operation, we strive to minimize the effect to sustainability.

Our Environmental Goals

Reduce packaging waste by 50% by 2025

Reduce carbon emission of manufacturing facilities by 25% by 2025

Reduce carbon emission of manufacturing facilities by 25% by 2025

02 Product Safety & Quality

Providing safe and high-quality products has always been our highest priority.


All of our products are meticulously designed and tested to ensure that users of our products will have the best possible product experience.

We take four main steps to ensure that all our products meet the highest standards of safety and quality in the industry

Product Design


Our designers are highly experienced industry leaders.

All of our products are well-designed to make sure they are safe for kids and are of high-quality material. 

Material Selection

All the materials we use for production are carefully selected and strictly examined to make sure it does not contain any harmful substances and comply with safety regulations.

Products Testing

All our products are properly tested before mass production. To meet our highest standards of safety and quality, all products need to be durable and meet regulations and laws enforced by regulatory organizations including the U.S. Consumer Product Safety Commission (CPSC).


All manufacturing operations take place in facilities both owned and operated by us and our partners. All facilities are regularly tested to ensure that our products meet the highest industry standards for quality and safety while minimising the environmental impact.

All our products comply with the highest safety and quality standards


03 People

People are undoubtedly our greatest asset.

We are committed to providing a truly inclusive and welcoming workplace, where everyone is given the equal opportunity to develop and succeed, regardless of gender, ethnicity, nationality, or other distinguishing characteristics.

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